Many moons ago competitive capital equipment suppliers kept their operations in fair distance from each other to make sure each one had a captive audience visiting them. Occasionally they shared a platform at local trade shows to attract new potential buyers.
Then one day car dealers decided to share a single car shopping mall and become very close next-door neighbours so potential car buyers could go to one area, park their car and try different car brands without having to drive between all these car dealers. All to make car shopping easier and attract more visitors to their individual showrooms.
This led to shared annual metalworking machinery supplier open houses in a small Mississauga-Oakville Ontario area (which was called "joint open house") between Ferro Technique (when i was one of its regional sales managers), Emec, Elliott Machinery, Single Source Technologies and later on DMG Mori. More recently this "joint open house" supplier line-up was reduced to Ferro Technique, Emec, Elliott Machinery and DMG Mori.
However, in more recent years on-line marketing has become very popular on the all-sharing internet platform allowing potential metalworking machinery buyers to do 90% or more of their pre-selection without leaving home before directly contacting any individual company on their very short list of potential suppliers.
Then one day car dealers decided to share a single car shopping mall and become very close next-door neighbours so potential car buyers could go to one area, park their car and try different car brands without having to drive between all these car dealers. All to make car shopping easier and attract more visitors to their individual showrooms.
This led to shared annual metalworking machinery supplier open houses in a small Mississauga-Oakville Ontario area (which was called "joint open house") between Ferro Technique (when i was one of its regional sales managers), Emec, Elliott Machinery, Single Source Technologies and later on DMG Mori. More recently this "joint open house" supplier line-up was reduced to Ferro Technique, Emec, Elliott Machinery and DMG Mori.
However, in more recent years on-line marketing has become very popular on the all-sharing internet platform allowing potential metalworking machinery buyers to do 90% or more of their pre-selection without leaving home before directly contacting any individual company on their very short list of potential suppliers.
As a result trade shows, open houses and printed media delivery have become very limited + outdated marketing tools (together with the outdated term machine tools) while on-line shopping is currently the most inclusive + cost-effective selection process for wanted goods and services in most business segments while keeping the marketing / goods / services / shared environmental investments to a minimum (and using the easier to understand term metalworking machinery).
Check our sustainability as Masteel fully supports the e-marketing platform to show its offered metalworking machinery + customer care while connecting you with your local Masteel contact for a person-to-person chat.
Best,
Ron Nater
2025-10-1
Best,
Ron Nater
2025-10-1
